The Tour D'Elegance

Following the success of its inaugural year in 2026, the Tour d’Elegance returns for the Ayrburn Classic 2027 as a celebration of community, motoring and the unique beauty of the Wakatipu Basin.

Bringing together a curated collection of classic, modern and luxury vehicles, the tour takes the Ayrburn Classic beyond the festival grounds, allowing locals and visitors alike to experience the spectacle as it travels through the region’s iconic landscapes and townships.

More than just a showcase of exceptional vehicles, the Tour d’Elegance is designed to connect people through a shared passion for motoring while supporting meaningful local causes and community initiatives. From families lining the streets to enthusiasts gathering along the route, the tour creates memorable moments that capture the spirit of the Ayrburn Classic and the wider Queenstown community.

Returning larger and more refined in 2027, the Tour d’Elegance continues to grow as one of the festival’s most anticipated experiences.

How To Get Involved

The Tour d’Elegance offers two unique ways to get involved in one of the Ayrburn Classic’s most anticipated community experiences for 2027.

For vehicle entrants, the Tour d’Elegance is an exclusive opportunity for selected Ayrburn Classic participants to showcase their vehicle beyond the festival grounds. Open to a curated group of Classic entrants across all displays, participating vehicles will take part in a scenic drive through the Wakatipu Basin, bringing the festival to local communities while placing their pride and joy at the centre of a moving showcase.

As part of participating in the Tour d’Elegance, drivers must be willing to auction a passenger seat in their vehicle, with proceeds supporting local charities and community initiatives connected to the Ayrburn Classic. It is an opportunity to not only share a passion for motoring, but also contribute to meaningful causes while creating a memorable experience for guests and supporters.

For motoring enthusiasts alike, the Tour d’Elegance provides a rare opportunity to experience these exceptional vehicles from the passenger seat. Once the confirmed 2027 Tour lineup is announced, online bidding will open, allowing guests to bid for passenger seats in participating vehicles. Successful bidders will join drivers for the Tour d’Elegance route through Central Otago, creating a once-in-a-lifetime motoring experience while directly supporting local community organisations and charities.

More details around vehicle applications, confirmed participants and online bidding dates will be released closer to the event.